How do you raise the national profile of a small Texas university, that’s known for it’s sports dominance, but little else? If you’re TCU, you stake out a bold position. One that not only unifies its diverse student base, but at the same time helps solve a core human tension that exists in the world – namely the lack of of moral and ethical leadership in the world. So LEAD ON, became the rallying cry for tens of thousand of Horned Frogs past and present. In outdoor and in airports, on tv, digital pre-roll and through social. All boldly pronouncing TCU’s mission to prepare its students to be better leaders.